The 'V' in the new Videocon logo is composed of two animated green, lava-like shapes – called Chouw and Mouw, which are 'live' characters and will be used to tell simple stories through a series of short videos. Both have certain personality traits, based on their physical attributes.
The present campaign that announces the change comprises five TVCs, of which one is already on-air. Each commercial is a short story of someone in need of help. Chouw and Mouw come to the rescue and spread happiness and joy through their charm, kindness and efforts.
For the launch party, Chouw and Mouw were flown all the way to San Francisco, parce que, Shah Rukh Khan, brand ambassador, Videocon, was there shooting for Karan Johar's My Name Is Khan. "Khan is our brand ambassador and will be seen in the new campaigns very soon.
concept-prsoon joshi.
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